AppleCare+
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AppleCare+
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| Operator | Apple |
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| Launched | October 2011 (AppleCare lineage since the 1990s) |
| Covers | Accidental damage (service fees apply) · theft & loss tier · battery service |
| Plans | Per-device, monthly or fixed-term · AppleCare One (2025): three devices, $19.99/month |
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AppleCare+ is Apple's extended warranty and insurance arm — the checkout question every iPhone buyer answers. Layered onto the old AppleCare protection plans in 2011, it added what warranties never covered: dropped screens and dunked phones, for a deductible far below repair price.
1 Position✎
The program tracks the hardware's value curve: theft-and-loss coverage arrived as phones crossed $1,000, monthly auto-renewing plans replaced fixed terms, and 2025's AppleCare One bundled any three devices under one $19.99 subscription — warranty as a service, in the Apple One mold. For Apple it steadies services revenue and keeps repairs in-house; for buyers it prices peace of mind against the gamble of a naked titanium slab.