AppleCare+

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<div style="font: bold 2em/1.2 -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: var(--wiki-color);">AppleCare+</div>
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! class="ios-lab" | Operator
| class="ios-val" | [[Apple]]
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! class="ios-lab" | Launched
| class="ios-val" | October 2011 (AppleCare lineage since the 1990s)
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! class="ios-lab" | Covers
| class="ios-val" | Accidental damage (service fees apply) · theft & loss tier · battery service
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! class="ios-lab" | Plans
| class="ios-val" | Per-device, monthly or fixed-term · AppleCare One (2025): three devices, $19.99/month
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AppleCare+ is Apple's extended warranty and insurance arm — the checkout question every [[iPhone]] buyer answers. Layered onto the old AppleCare protection plans in 2011, it added what warranties never covered: dropped screens and dunked phones, for a deductible far below repair price.

= Position =

The program tracks the hardware's value curve: theft-and-loss coverage arrived as phones crossed $1,000, monthly auto-renewing plans replaced fixed terms, and 2025's AppleCare One bundled any three devices under one $19.99 subscription — warranty as a service, in the [[Apple One]] mold. For Apple it steadies services revenue and keeps repairs in-house; for buyers it prices peace of mind against the gamble of a naked titanium slab.