Apple

[ Show / Hide ] Hardware Mac iPhone iPad Display Watch AirPods TV HomePod Vision AirTag Accessories Silicon Models, part numbers and identifiers · Other discontinued product lines · Apple Car · Stickers Software Operating systems iOS · iPadOS · watchOS · macOS · tvOS(audioOS) · visionOS Apps iOS apps · Watch faces AI MLX · Apple Intelligence · Apple Foundation Models · OpenELM Design systems Aqua · Liquid Glass Services Apple Store United States · South Korea · Japan · United Kingdom · Singapore · Thailand · India · Taiwan Programs Apple Trade In · AppleCare+ · Apple Beta Software Program · Apple Upgrade Program Entertainment Apple One · Apple Music(Classical) · Apple TV · Apple Arcade · Apple Fitness+ · Apple News+ · Apple Podcasts · Apple Books · App Store · iTunes · iTunes Store Payments Apple Card · Apple Cash · Apple Pay · Apple Gift Card Events Media events Apple Event · WWDC Campuses Cupertino Apple Campus · Apple Park Austin Riata Vista Circle · Austin Campus Related companies Subsidiaries Beats · Shazam People Founders CEO Chairman of the Board Executives Board of Directors Others

The United States is where Apple retail was invented — over the skepticism of everyone who watched Gateway's stores die. The first two Apple Stores opened the same May 2001 day on opposite coasts, Steve Jobs giving press tours of wooden tables and a "Genius Bar" the industry mocked and then copied wholesale.

Roughly 270 stores anchor American malls and main streets, topped by architectural statements: the glass cube on Fifth Avenue (2006, open 24/7 in its heyday), Michigan Avenue's carbon-fiber roof on the Chicago River, and the Apple Park Visitor Center overlooking the ring itself. The U.S. fleet is Apple retail's laboratory — Today at Apple sessions, pickup logistics, and the store-as-town-square concept all premiered here, as did its labor chapter: the first unionized Apple Store (Towson, Maryland, 2022).