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Apple Music
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Apple Music
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| Operator | Apple |
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| Launched | June 30, 2015 |
| Catalog | 100+ million songs · lossless and Spatial Audio at no extra cost |
| Companions | Apple Music Classical · Apple Music 1 radio · Sing · Replay |
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Apple Music is Apple's streaming service — the successor the iTunes Store era demanded, launched in 2015 with human curation as its flag: playlists edited by people, and a global radio station (Beats 1, now Apple Music 1) broadcasting live DJs in the algorithm age. It stands as the world's second-largest music subscription service.
1 History✎
Built on the 2014 Beats acquisition, the service grew from a rocky iTunes-grafted debut into the ecosystem's default: lossless audio and Spatial Audio with Dolby Atmos arrived in 2021 at no extra charge — a shot at rivals' pricing — followed by Sing karaoke, the standalone Apple Music Classical app, and sponsorship of the Super Bowl halftime show. Apple last disclosed subscriber numbers — 60 million — in 2019; estimates since run well past 100 million.
2 Position✎
Apple Music is the services empire's melodic anchor: a Apple One pillar, the soundtrack layer of every device from HomePod to Vision Pro, and the industry's steadiest counterweight to Spotify — competing on curation, audio quality, and the install base rather than podcasts or price.
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