Apple Music

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<div style="font: bold 2em/1.2 -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: var(--wiki-color);">Apple Music</div>
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! class="ios-lab" | Operator
| class="ios-val" | [[Apple]]
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! class="ios-lab" | Launched
| class="ios-val" | June 30, 2015
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! class="ios-lab" | Catalog
| class="ios-val" | 100+ million songs · lossless and Spatial Audio at no extra cost
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! class="ios-lab" | Companions
| class="ios-val" | [[Apple Music Classical]] · Apple Music 1 radio · Sing · Replay
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{{Apple Navbox}}

Apple Music is [[Apple]]'s streaming service — the successor the [[iTunes Store]] era demanded, launched in 2015 with human curation as its flag: playlists edited by people, and a global radio station (Beats 1, now Apple Music 1) broadcasting live DJs in the algorithm age. It stands as the world's second-largest music subscription service.

= History =

Built on the 2014 Beats acquisition, the service grew from a rocky iTunes-grafted debut into the ecosystem's default: lossless audio and Spatial Audio with Dolby Atmos arrived in 2021 at no extra charge — a shot at rivals' pricing — followed by Sing karaoke, the standalone [[Apple Music Classical]] app, and sponsorship of the Super Bowl halftime show. Apple last disclosed subscriber numbers — 60 million — in 2019; estimates since run well past 100 million.

= Position =

Apple Music is the services empire's melodic anchor: a [[Apple One]] pillar, the soundtrack layer of every device from [[HomePod]] to [[Apple Vision Pro|Vision Pro]], and the industry's steadiest counterweight to Spotify — competing on curation, audio quality, and the install base rather than podcasts or price.

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