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Apple Trade In
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Apple Trade In
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| Operator | Apple |
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| Type | Device trade-in for credit · free recycling for everything else |
| Where | Apple Stores and online, credit instant or by gift card |
| Recycling | Daisy disassembly robots · material recovery program |
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Apple Trade In is the ecosystem's exit ramp that leads back in: old devices become credit toward new ones at the counter or by mail, and anything worthless is recycled free. It quietly powers the upgrade economy — the sticker price of a new iPhone is, for millions, really the trade-in-adjusted one.
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The program doubles as environmental theater with real machinery behind it: Daisy, Apple's disassembly robot, strips hundreds of iPhones an hour into recoverable cobalt, rare earths, and gold, feeding the company's recycled-materials targets and its 2030 carbon-neutral pledge. Commercially it protects resale value, seeds refurbished markets Apple controls, and keeps used iPhones — the iPhone's own cheapest competitor — flowing through Apple's hands.
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