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Apple Store (Thailand)
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Apple Store (Thailand)
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| First store | Apple Iconsiam, Bangkok — November 10, 2018 |
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| Stores | Two, both in Bangkok |
| Flagship | Apple Central World — the drum under the glass canopy (2020) |
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Thailand's two Apple Stores are both Bangkok landmarks: Iconsiam's riverside hall opened in 2018 overlooking the Chao Phraya, and Apple Central World followed in 2020 — a freestanding timber-cored cylinder beneath a circular glass canopy at the Ratchaprasong intersection, one of the format's most distinctive buildings anywhere.
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The Bangkok pair anchors Apple's push into Southeast Asia's second-largest economy, where iPhones long sold through resellers and carriers. Launch queues at Central World now rival the region's biggest, and the two stores double as Today at Apple stages for the city's outsized creator scene.
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