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Apple Arcade
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| Operator | Apple |
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| Launched | September 19, 2019 |
| Price | $6.99/month (launched at $4.99) · in Apple One |
| Catalog | 200+ games — no ads, no in-app purchases |
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Apple Arcade is Apple's game subscription: one fee for a curated catalog where nothing sells loot boxes, shows ads, or nags for coins — a deliberate antidote to the free-to-play economy the App Store itself created. Games run across iPhone, iPad, Mac, and Apple TV, with progress synced and controllers supported.
Arcade's catalog mixes commissioned originals (Sneaky Sasquatch as folk hero), "App Store Greats" restored from paid-app history, and franchise exclusives like NFL Retro Bowl. It has never chased console-scale blockbusters; its role is quieter — keeping premium, family-safe game design alive on phones, padding Apple One's value, and giving parents the one games tab that can't surprise a credit card.
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