Apple Gift Card

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<div style="font: bold 2em/1.2 -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: var(--wiki-color);">Apple Gift Card</div>
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! class="ios-lab" | Operator
| class="ios-val" | [[Apple]]
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! class="ios-lab" | Launched
| class="ios-val" | 2020 — "For everything Apple"
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! class="ios-lab" | Replaced
| class="ios-val" | Separate iTunes and Apple Store gift cards
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! class="ios-lab" | Redeemable for
| class="ios-val" | Hardware · [[App Store]] · subscriptions · everything on one balance
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The Apple Gift Card ended a decade of gift-card confusion: one card, one Apple Account balance, spendable on anything from an app to a [[Mac]]. Its 2020 debut merged the [[iTunes]] card — corner-store staple of the download era — with the hardware-only Apple Store card into a single "everything Apple" product.

= Position =

The card's ubiquity has a dark twin: "pay me in Apple gift cards" became a signature of phone scams, prompting warnings printed on the packaging and store-clerk training worldwide. That notoriety aside, the card is the ecosystem's cash port — the way allowance, birthdays, and holiday racks flow into the [[App Store]] economy.