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| == 2023–present: Titanium, AI, and Air == | == 2023–present: Titanium, AI, and Air == |
| The [[iPhone 15]] generation (2023) moved the line to USB-C, with titanium [[iPhone 15 Pro]] and [[iPhone 15 Pro Max]] models introducing the Action Button ([[iPhone 15 Plus]] completing the four). The [[iPhone 16]] family (2024) — [[iPhone 16 Plus]], [[iPhone 16 Pro]], [[iPhone 16 Pro Max]] — was built around [[Apple Intelligence]] and the Camera Control key, joined in early 2025 by the [[iPhone 16e]], which retired the SE line and debuted Apple's first modem. The 2025 generation replaced the Plus with the 5.64 mm [[iPhone Air]] and rebuilt the Pros around vapor-chamber aluminum unibodies ([[iPhone 17]] · [[iPhone 17 Pro]] · [[iPhone 17 Pro Max]]); the [[iPhone 17e]] (2026) extended the annual entry tier. A folding model — the [[iPhone Fold]] — is widely expected to open the line's next chapter. | The [[iPhone 15]] generation (2023) moved the line to USB-C, with titanium [[iPhone 15 Pro]] and [[iPhone 15 Pro Max]] models introducing the Action Button ([[iPhone 15 Plus]] completing the four). The [[iPhone 16]] family (2024) — [[iPhone 16 Plus]], [[iPhone 16 Pro]], [[iPhone 16 Pro Max]] — was built around [[Apple Intelligence]] and the Camera Control key, joined in early 2025 by the [[iPhone 16e]], which retired the SE line and debuted Apple's first modem. The 2025 generation replaced the Plus with the 5.64 mm [[iPhone Air]] and rebuilt the Pros around vapor-chamber aluminum unibodies ([[iPhone 17]] · [[iPhone 17 Pro]] · [[iPhone 17 Pro Max]]); the [[iPhone 17e]] (2026) extended the annual entry tier. A folding model — the [[iPhone Duo]] — is widely expected to open the line's next chapter. |
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| = Product strategy = | = Product strategy = |
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| The iPhone is regularly ranked among the most influential consumer products of its century: it collapsed the camera, GPS unit, music player, and eventually wallet and car key into one object; its App Store built a multi-trillion-dollar software economy; and its design decisions — capacitive touch, app grids, notches, gesture navigation, the deleted headphone jack — became the industry's, usually within two product cycles. It remains Apple's largest business and the axis around which the company's services, wearables, and silicon strategies turn. | The iPhone is regularly ranked among the most influential consumer products of its century: it collapsed the camera, GPS unit, music player, and eventually wallet and car key into one object; its App Store built a multi-trillion-dollar software economy; and its design decisions — capacitive touch, app grids, notches, gesture navigation, the deleted headphone jack — became the industry's, usually within two product cycles. It remains Apple's largest business and the axis around which the company's services, wearables, and silicon strategies turn. |