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{| style="width: 100%; border: 2px solid #333; text-align: center;" darkstyle="border-color: #48484a;"
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| colspan="4" style="padding: 28px 20px 42px;" |
<div style="font: bold 2em/1.2 -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: var(--wiki-color); margin-bottom: 0.8em;">iPhone 12 Pro Max</div>
<span style="color: #555; font-weight: bold;" darkstyle="color: var(--wiki-muted);">It's a leap year.</span>
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| colspan="4" style="padding: 0;" | <div style="max-width: 300px; margin: 5px auto;">![[iphone_12_pro_max.webp]]</div>
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| style="width: 25%; background-color: #e3e4df; color: #000;" | '''Silver'''
| style="width: 25%; background-color: #52514d; color: #fff;" | '''Graphite'''
| style="width: 25%; background-color: #fcebd3; color: #000;" | '''Gold'''
| style="width: 25%; background-color: #2d4e5c; color: #fff;" | '''Pacific Blue'''
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| colspan="4" style="background-color: #333; padding: 8px;" | [https://support.apple.com/en-us/111874 <span style="color: #fff;">iPhone 12 Pro Max — Technical Specifications (Apple Support)</span>]
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{{iPhone lineup Navbox}}
The iPhone 12 Pro Max is a [[smartphone]] designed and marketed by [[Apple|Apple]], announced on October 13, 2020, and released on November 13, 2020, as the largest and most capable of the four-model iPhone 12 generation. Its 6.7-inch Super Retina XDR display was the biggest ever fitted to an iPhone, and — breaking the two-year policy of camera parity between Pro sizes — it carried exclusive photographic hardware: a 47% larger main sensor with 1.7µ pixels, sensor-shift stabilization (moving the sensor itself rather than the lens, a first in any phone), and a longer 65 mm telephoto reaching 2.5× optical.
The size-exclusive camera made the Max, for the first time, not just the biggest but flatly the best iPhone — a distinction reviewers debated (was the low-light edge worth the 228-gram slab?) and buyers settled by making it the generation's premium volume leader. It served one year before the [[iPhone 13 Pro]] generation restored camera parity between sizes.
= Design =
The Pro Max stretches the generation's flat stainless-and-frosted-glass Pro design to 160.8 × 78.1 × 7.4 mm — thinner but wider and taller than the [[iPhone 11 Pro Max]], and at 228 g the heaviest iPhone yet. The flat sides that charmed on smaller models divided opinion at this scale, digging into palms during long one-handed holds. Silver, Graphite, Gold, and Pacific Blue; Ceramic Shield; IP68 at six meters; MagSafe at 15 W.
= Hardware =
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! style="color: #555; text-align: left; width: 22%;" darkstyle="color: var(--wiki-color);" | Developer
| style="text-align: left;" | [[Apple|Apple]]
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Generation
| style="text-align: left;" | 14th
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Announced
| style="text-align: left;" | October 13, 2020
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Released
| style="text-align: left;" | November 13, 2020
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Discontinued
| style="text-align: left;" | September 14, 2021
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Predecessor
| style="text-align: left;" | [[iPhone 11 Pro Max]]
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Related
| style="text-align: left;" | [[iPhone 12 Pro]] · [[iPhone 12]] · [[iPhone 12 mini]]
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Successor
| style="text-align: left;" | [[iPhone 13 Pro Max]]
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Display
| style="text-align: left;" | 6.7-inch Super Retina XDR OLED<br>2778 × 1284 (458 ppi)<br>1,200 nits HDR · Ceramic Shield
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Chip
| style="text-align: left;" | [[Apple A14|Apple A14 Bionic]]<br>(5 nm · 16-core Neural Engine)
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | RAM
| style="text-align: left;" | 6 GB
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Storage
| style="text-align: left;" | 128 GB · 256 GB · 512 GB
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Rear cameras
| style="text-align: left;" | 12 MP ultra-wide, f/2.4<br>+ 12 MP wide, f/1.6, '''sensor-shift OIS'''<br>(1.7µ pixels, 47% larger sensor)<br>+ 12 MP telephoto, f/2.2 (2.5×)<br>+ LiDAR · ProRAW · Dolby Vision 60 fps
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Front camera
| style="text-align: left;" | 12 MP TrueDepth · Night mode
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Battery
| style="text-align: left;" | 3,687 mAh · MagSafe 15 W · Qi
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Connectivity
| style="text-align: left;" | 5G (sub-6; + mmWave in US)<br>Wi-Fi 6 · Bluetooth 5.0
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Colors
| style="text-align: left;" | Silver · Graphite · Gold · Pacific Blue
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | Launch price
| style="text-align: left;" | $1,099 (128 GB) · $1,199 (256 GB) · $1,399 (512 GB)
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! style="color: #555; text-align: left;" darkstyle="color: var(--wiki-color);" | OS
| style="text-align: left;" | iOS 14.1 ~ current
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Beyond the camera exclusives the Max matched the [[iPhone 12 Pro]] — A14, 6 GB of RAM, LiDAR, the 5G stack — with its 3,687 mAh cell again the endurance leader of the generation, if slightly down on the 11 Pro Max's record thanks to 5G's appetite.
= Camera =
The Max's main sensor gathered 87% more light than the 11 Pro Max's — big pixels plus f/1.6 — and its sensor-shift stabilization, making five thousand micro-adjustments per second, held handheld Night mode exposures other phones needed tripods for. Low-light comparisons put it clearly ahead of the 12 Pro and every rival of its cycle; the 65 mm telephoto traded a stop of speed for reach. Camera reviewers called it the best low-light phone camera made to that point, and working photographers — Apple courted them with ProRAW launching in the same iOS 14.3 window — treated it as the first phone camera that credibly substituted for a compact.
Sensor-shift stabilization spread to the entire [[iPhone 13]] lineup the following year — the Max's exclusive becoming the platform baseline in twelve months.
= Software =
Shipped with iOS 14.1; ProRAW in 14.3; current release train since.
= Release and reception =
Released in the delayed second wave with the [[iPhone 12 mini]] — the generation's two extremes shipping together — the Pro Max led premium-tier sales through the holiday "supercycle" quarter, Apple's biggest iPhone quarter ever to that point. Reviews split on ergonomics and united on output: too big for many hands, and the best camera and battery in any phone. Discontinued September 14, 2021.
= Legacy =
The 12 Pro Max re-established hardware hierarchy inside the Pro tier — the biggest phone carrying physically better optics — and every sensor it debuted became standard: sensor-shift OIS lineup-wide in one year, the big-sensor arms race industry-wide in two. It fixed the Max tier's identity as the no-compromise camera flagship, the role the current [[iPhone 17 Pro Max]] still occupies.