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<div style="font: bold 2em/1.2 -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'Helvetica Neue', Helvetica, Arial, sans-serif; color: var(--wiki-color);">Apple Books</div>
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! class="ios-lab" | Operator
| class="ios-val" | [[Apple]]
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! class="ios-lab" | Launched
| class="ios-val" | April 2010 (iBooks, with the original [[iPad]])
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! class="ios-lab" | Renamed
| class="ios-val" | Apple Books (2018)
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! class="ios-lab" | Catalog
| class="ios-val" | Ebooks and audiobooks · store plus free classics
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{{Apple Navbox}}
Apple Books began as iBooks, the [[iPad]]'s launch-day answer to the Kindle — page-curl skeuomorphism and an agency pricing model that briefly rewired the ebook business and then put Apple on the losing end of a landmark antitrust case, ''United States v. Apple'' (2013). The rename to Apple Books (2018) came with a calmer store and a growing audiobook catalog.
= Position =
Books never dethroned Amazon and stopped trying; its modern role is the ecosystem's reading room — a polished reader with Read Now continuity across devices, audiobooks (including AI-narrated titles for indie authors since 2023), and the store as a steady [[iTunes Store]]-lineage storefront. The price-fixing case remains its historical footnote: the moment Apple's content-market playbook met its legal limit.